Pumpkin Spice Latte Returns August 26: Starbucks’ Fall 2025 Menu Revealed

Published: July 21, 2025 | By Antony Locke

Starbucks just dropped the news that the iconic Pumpkin Spice Latte (PSL) will return on August 26, 2025, kicking off its fall lineup across U.S. and Canadian locations. The announcement isn’t just another seasonal nod—it’s the earliest they’ve revealed the upcoming lineup, capitalising on the Summerween wave. :contentReference[oaicite:6]{index=6}

🍂 Taste What’s on the Menu

This year’s fall roster blends tradition with new surprises:

• Pumpkin Spice Latte – the star returns in hot, iced, or blended form. :contentReference[oaicite:7]{index=7}
• Pumpkin Cream Cold Brew & Iced Pumpkin Cream Chai – loved seasonal staples. :contentReference[oaicite:8]{index=8}
• Pecan Crunch Oatmilk Latte – returning for its cozy fanbase. :contentReference[oaicite:9]{index=9}
• Pecan Cortado – a brand-new espresso treat with nutty syrup and milk. :contentReference[oaicite:10]{index=10}
• Italian Sausage Egg Bites – savory morning bites debuting this fall. :contentReference[oaicite:11]{index=11}

🏪 Early Rollout in Stores & Shelves

Before August 26, shoppers can already pick up **pumpkin-flavoured goods** – think RTD iced-espressos, Frappuccino bottles, fall-ground coffees, and pumpkin‑spice creamers hitting shelves now. :contentReference[oaicite:12]{index=12}

📈 Why Early Again?

Starbucks is leaning into the rising *Summerween trend*—when seasonal vibes start early. Google is already seeing pumpkin-spice searches spike in mid‑June instead of July. It’s all about capturing attention ahead of competitors like Dunkin’, which plans its fall launch around August 20. :contentReference[oaicite:13]{index=13}

📊 More Than Just a Drink

The PSL remains a powerhouse: fans fuel Starbucks visits, boosting store traffic by around 24% during past launches. Technomic data shows pumpkin flavours are up nearly 34% on menus over the past decade—Starbucks is banking on that momentum. :contentReference[oaicite:14]{index=14}

📅 Mark Your Fall Calendar

• July 21, 2025: Fall menu announced early for Summerween. :contentReference[oaicite:15]{index=15}
• Early August: At‑home pumpkin products hit shelves (RTD, creamer, coffee). :contentReference[oaicite:16]{index=16}
• August 26: PSL and seasonal drinks return to cafés. :contentReference[oaicite:17]{index=17}

🎯 Your Personalized PSL Experience

Starbucks has even lifted the lid on its “secret menu” via the app—so feel free to customise. Some fresh community creations include a pumpkin cheesecake Frappuccino or DIY pumpkin spice blends. :contentReference[oaicite:18]{index=18}